Content Design

Gatheround.com

I led the content design of the new Gatheround marketing site in 2023, working in close collaboration with designers and developers to audit the existing site before radically overhauling the messaging, hierarchy, and navigation to create a more engaging and effective experience. In 2024, I developed additional improvements to the site, including refined messaging and the addition of solutions pages and a resources tab.

User Retention & Activation Campaign

The Gatheround team identified a problem (drop-off in new user retention) and a possible solution (an activity linked to improved activation and retention.) I designed an email nurture campaign, segmented by use case, to encourage new users to create and edit events, to test the hypothesis this would drive activation and long-term retention.

Atlassian Health Monitor Template

I developed the copy and content design of the Atlassian Health Monitor landing page. This project is part of a content partnership with Atlassian and serves as an initial experimental exploration into improving the design of our template landing pages.

Gatheround Template Library

I own the ongoing curation of the Gatheround template library, overseeing a major audit and redesign of the tagging taxonomy and library navigation in early 2024. I continue to make updates to featured content, collections, and quick links to improve navigability. 

New User Onboarding Flow

Working in close collaboration with our principal designer, I created the UX copy for Gatheround's updated new user onboarding flow, scripted the associated product videos, and developed the content of our single-player tutorial.