Content Strategy

Blog & Newsletter Development

I originated Gatheround's first blog, Unmute, creating and commissioning engaging top-of-funnel articles about the company's product and mission to expand our story to a broader audience and create a home for the team's most important news and ideas. 

Content Partnerships 

I championed valuable content partnerships with brands like Atlassian, Figma, Gusto, and more. These strong relationships have helped build the brand presence alongside larger and more established products, while also boosting Gatheround's credibility in the collaboration tools marketplace. 

Press & Ghostwriting

I spearheaded highly effective thought leadership strategies for Gatheround and Nomadic Learning, including writing and placing highly visible op-eds in the WSJ and Fortune, ghostwriting a viral LinkedIn post that drew 45,000 reactions and drove significant earned media attention, and securing and ghostwriting numerous executive bylines in Forbes, FastCo, and Atlassian's WorkLife that often drive tens of thousands of unique page views in their own right. 

Brand and Executive Social Presence

Social media is an increasingly important part of executive presence. I curate and create content for both the Gatheround brand socials and on behalf of the company CEO, increasing follower count on both pages by nearly 50% and helping the brand and product story reach thousands of new audience members.